Results — Client Case Studies & Performance Outcomes

WorldFirst (Ant Group)

B2B · Fintech · Lead Generation

Pilot → Project

Reduced CPA by 76% and grew Malaysia 987% in one quarter.

Problem

High lead volume but unsustainable CPA — traffic was converting poorly and there was no clear signal on which audiences or creatives were driving qualified intent.

Engagement

Rebuilt targeting around job-to-be-done segmentation. Refreshed creative to pre-qualify intent before the click. Synced media buying to real conversion signals.

Outcome

-76%

CPA reduction

+88%

Conversion rate

987%

MY market growth

"Kaliber didn't just improve our campaigns. They rebuilt how we think about performance."

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Zenyum

Healthcare · B2C · APAC

Project

Scaled Google investment 160–260% across 5 markets in two months.

Problem

Strong product-market fit across SEA, but no structured playbook for scaling paid investment across multiple markets without efficiency degradation.

Engagement

Full-funnel performance marketing across Singapore, Malaysia, Thailand, Philippines, and Indonesia. Google Ads as primary channel, structured by market maturity.

Outcome

160–260%

Google investment scale

5

Countries

2mo

Timeline

"Within just two months we were able to scale up our Google investments by over 160%, 260%." — Founder & CEO, Zenyum

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Glints

HR Tech · LinkedIn · 6 APAC Markets

Project

$5 per lead on LinkedIn. 5,000 leads in 60 days. 500% of target.

Problem

LinkedIn was expensive and hadn't driven tangible results. $80 CPM, 0.6% CTR, and a platform where attention is measured in minutes per month — not hours per day.

Engagement

Thought-leadership approach: extracted key data from the SE Asia Tech Talent Report, turned insights into standalone visuals, localised per market, and tested creative angles rapidly.

Outcome

$5

Cost per lead

5,000+

Leads (500% of target)

1.9%

CTR (from 0.6%)

"The results completely changed how we think about LinkedIn." — Regional Marketing Lead, Glints

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Vipshop

E-commerce · App · Performance Branding

Project

Doubled marketing efficiency by investing in awareness before Singapore's mega sales season.

Problem

Chinese e-commerce app entering Singapore with zero brand trust. Running conversion campaigns to cold audiences was burning budget with diminishing returns ahead of 10.10, 11.11, and Black Friday.

Engagement

Performance branding strategy: KOL content, brand ambassador (Joshua Tan), Reach & Frequency buying, TikTok TopView, and out-of-home — all feeding a four-tier remarketing funnel across Meta, TikTok, and Google.

Outcome

6.37x

MER (from 3.07x)

10,821

App installs

-44%

Cost per install

"We thought we needed to push conversions. Kaliber showed us that building brand awareness first would make every conversion dollar work twice as hard."

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Vipshop

E-commerce · TikTok KOLs · App Growth

Project

From zero to #1 shopping app in Singapore — charting alongside ChatGPT — in 6 months.

Problem

Unknown Chinese e-commerce app entering Singapore with no brand trust, no tracking infrastructure, no TikTok roadmap, and no benchmarks for success.

Engagement

Hypothesis-driven KOL testing on TikTok, sequential funnel objectives, cross-platform content repurposing across Meta and Google UAC, and full-funnel remarketing.

Outcome

#1

Shopping app in SG

27M

Video views

17K

App installs

"We had no roadmap for TikTok in Singapore. Kaliber built one through systematic testing — and the results speak for themselves."

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Jurnal by Mekari

B2B SaaS · Accounting · Indonesia

Project

From 8,000 to 80,000 users. Full-funnel strategy that contributed to a $100M valuation.

Problem

Indonesian accounting SaaS with limited search demand for the category. Overseas competitors entering the market. Last-click attribution hiding the value of awareness touchpoints.

Engagement

Single Purpose Campaigns with position-based attribution. YouTube Ad Sequencing (Tease, Amplify, Echo) to create search demand. Full-funnel coverage across Google, Facebook, Display, and YouTube.

Outcome

10x

User growth

4x

Marketing efficiency

$100M

Series C valuation

"Kaliber has been an important partner for us in leveling up our performance marketing game. It's one of the key levers to our business results." — Standie Nagadi, VP of Marketing, Mekari

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GP

Gatekeeper Press

B2B · Book Publishing · Google Ads

Project

Spent $300K on Google Ads and almost quit. Then revenue grew 333%.

Problem

3 broad campaigns with less than 10% search impression share. Amazon and BookBaby dominating. No MQL/SQL/LTV tracking. Previous agencies never went deep enough.

Engagement

Single Purpose Campaigns — restructured 3 campaigns into 64 with intent-based segmentation. Implemented lead quality tracking. Dominated niche market subsets instead of competing on budget.

Outcome

333%

Revenue growth

-80%

CPA reduction

+2,029%

Conversions

"Kaliber's team is knowledgeable, responsive, professional, talented and second to none. Their work is outstanding and the results are even better." — Rob Price, Co-Founder

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Trend Micro

B2B Enterprise · Cybersecurity · 32 Cities

Project

Drove awareness across 32 cities for the Risk to Resilience World Tour. +378% impressions, -85% eCPM.

Problem

Field teams spending 70% of budget on events with limited measurable reach. Mixed messaging across markets. No buyer journey from digital engagement to product demo.

Engagement

Video-led full-funnel digital aircover across YouTube and programmatic display. Premium placements on TechCrunch and cybersecurity publications. Sequential content targeting CISOs and security leaders.

Outcome

+378%

Impressions

-85%

eCPM

+1125%

Reach

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Talenta by Mekari

B2B SaaS · HR & Payroll · Indonesia

Project

From 250 to 1,000 enterprise clients. Full-funnel strategy that contributed to a $100M valuation.

Problem

Limited search demand for HR software in Indonesia. SMEs still on spreadsheets. Needed to prove scalable growth ahead of Mekari's Series C fundraise.

Engagement

Single Purpose Campaigns with position-based attribution. Content marketing — webinars, blogs, events — to qualify enterprise leads. Full-funnel coverage across Google, Display, and YouTube.

Outcome

4x

Enterprise clients

4x

Brand searches

$100M

Series C valuation

"Kaliber has been an important partner for us in leveling up our performance marketing game. It's one of the key levers to our business results." — Standie Nagadi, VP of Marketing, Mekari

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BR

Boca Recovery Center

Healthcare · Addiction Recovery · Google Ads

Project

Outmaneuvered competitors spending 20x. Cut CPA 68%. Scaled 9x.

Problem

$1.3M historical Google Ads spend at $508 per call. Competitors investing $330K/month. No call quality tracking. No mobile-specific campaigns for crisis searches.

Engagement

SPC restructure with mobile-only campaigns, state-level insurance targeting, Salesforce offline conversion tracking, and competitor keyword expansion into "Drug Rehab" and "Alcohol Rehab."

Outcome

-68%

CPA reduction

+72%

Call volume

+432%

Conversion rate

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Ant Group (ANTOM)

B2B · Fintech · Market Entry

Project

Launched 8 markets for Euro 2024 in a compressed window, delivering 3x pipeline growth.

Problem

Euro 2024 campaign required localised execution across 8 markets in a compressed window — with no pre-existing regional playbook and divergent market conditions.

Engagement

Full-funnel market entry across SEA and beyond. Localised creative and media strategy per market, coordinated under a single campaign architecture.

Outcome

8

Markets launched

3x

Pipeline growth