Results — Client Case Studies & Performance Outcomes

Selected engagements

The work speaks for itself.

WorldFirst (Ant Group)

B2B · Fintech · Lead Generation

Pilot → Project

Reduced CPA by 76% and grew Malaysia 987% in one quarter.

Problem

High lead volume but unsustainable CPA — traffic was converting poorly and there was no clear signal on which audiences or creatives were driving qualified intent.

Engagement

Rebuilt targeting around job-to-be-done segmentation. Refreshed creative to pre-qualify intent before the click. Synced media buying to real conversion signals.

Outcome

-76%

CPA reduction

+88%

Conversion rate

987%

MY market growth

"Kaliber didn't just improve our campaigns. They rebuilt how we think about performance."

Zenyum

Healthcare · B2C · APAC

Project

Scaled Google investment 160–260% across 5 markets in two months.

Problem

Strong product-market fit across SEA, but no structured playbook for scaling paid investment across multiple markets without efficiency degradation.

Engagement

Full-funnel performance marketing across Singapore, Malaysia, Thailand, Philippines, and Indonesia. Google Ads as primary channel, structured by market maturity.

Outcome

160–260%

Google investment scale

Countries

2mo

Timeline

"Within just two months we were able to scale up our Google investments by over 160%, 260%." — Founder & CEO, Zenyum

Trend Micro

B2B · SaaS · APAC

Project

40% lead growth region-wide by integrating performance and creative into a single engine.

Problem

Performance and creative running as separate workstreams — media optimised in isolation, slowing the feedback loop and limiting campaign learning speed across APAC.

Engagement

Integrated Performance + Creative into a single learning engine across APAC markets. Creative decisions driven by media signals, not operated as sequential deliverables.

Outcome

+40%

Lead growth

APAC

Region-wide

Ant Group (ANTOM)

B2B · Fintech · Market Entry

Project

Launched 8 markets for Euro 2024 in a compressed window, delivering 3x pipeline growth.

Problem

Euro 2024 campaign required localised execution across 8 markets in a compressed window — with no pre-existing regional playbook and divergent market conditions.

Engagement

Full-funnel market entry across SEA and beyond. Localised creative and media strategy per market, coordinated under a single campaign architecture.

Outcome

Markets launched

Pipeline growth

Made by Kaliber

The craft behind the numbers.

Creative, brand, and sonic work — produced in-house by the same team that runs the systems.

Campaign Creative

ANT GROUP x EURO 2024

30M+ impressions, 9M+ views, 30K follower growth for a new brand in 4 weeks.

30M+ Impressions 9M+ Views 30K Followers in 4 weeks

Made by Kaliber · Campaign Creative

Video Campaign

MIDEA x HAALAND

YouTube brand awareness in Singapore

SG Market YouTube Platform

Made by Kaliber · Video Campaign

Before

After

Brand Identity

JAL YOGA

Complete DBA transformation

Full DBA overhaul

Made by Kaliber · Brand Identity

Made by Kaliber · Sonic Branding

Sonic Branding

WATI.IO

Two markets. One hook. Distinctly different soundtracks.

🇬🇧 English

"Stop. Wait with Wati."

🇮🇳 India

"Stop. Wait with Wati."

2 Localised soundtracks

↑ Ad completion rates

7s Sonic signature

In their own words.

Overall we were able to scale up our investments, for instance, within Google in a very short timeframe by over 160%, 260%... and all of the above within just two months.

Julian Artopé

Founder & CEO, Zenyum

Kaliber didn't just improve our campaigns. They rebuilt how we think about performance.

Abby Ling

Marketing Lead, WorldFirst

What it looks like when it's working.

The work speaks for itself.

The craft behind the numbers.

Visible where your customers are searching.

In their own words.

Ready to add your name
to this list?

What it looks like when it's working.

The work speaks for itself.

The craft behind the numbers.

Visible where your customers are searching.

In their own words.

Ready to add your nameto this list?

Ready to add your name
to this list?