Google Ads Agency in Singapore

The Google Ads agency Singapore businesses trust to stop wasting spend.

Built by ex-Google leadership. We audit your Google Ads account, fix the conversion architecture, and amplify what's actually working. Not more clicks. Revenue.

$500M+

Managed Spend

35+

Active Clients

90%

From Referral

Get a Google Ads audit

We'll find the wasted spend and missed conversions in your account.

Name

Company

Monthly Google Ads spend

Biggest Google Ads challenge right now

No pitch decks. No obligation. Just a clear view of what's leaking.

What you get from a Google Ads agency built by ex-Google

Google Ads is not just platform management. It's intent mapping, traffic qualification, landing page logic, and decision-making structure.

Search Campaign Architecture

Intent-mapped campaign structures across Search, Shopping, and Performance Max. Every click qualified before it costs you money.

Landing Page Optimization

Message-matched landing pages that convert. We build the post-click experience most Google Ads agencies ignore entirely.

Conversion Tracking & Attribution

Server-side tagging, offline conversion imports, enhanced conversions — the tracking infrastructure that feeds Google's algorithms real data.

Wasted Spend Elimination

Negative keyword strategy, search term mining, placement exclusions, audience refinement — we stop the bleed before we grow the spend.

Bidding & Audience Strategy

Smart bidding calibrated to your actual margin, not Google's suggestions. First-party data activation and audience layering across the funnel.

Performance Max & YouTube

Cross-channel Google campaigns managed as one system — PMax asset groups, YouTube action campaigns, demand gen. Full Google stack.

Why Kaliber

Not another Google Ads agency that hides behind dashboards.

Most Google Ads agencies optimise inside the platform and ignore everything after the click. We build the full system — from search intent to closed deal — because that's where the real leverage is.

Founded by Robert Lai after 14 years at Google managing $500M+ in spend. He built the system Google recommends, then built a better one.

Start with a Google Ads audit

We'll find the wasted spend, the broken tracking, and the conversion gaps. No strings.

Get My Audit

Follow Google's auto-recommendations

Override bad automation with actual strategy

Optimise CPC and CTR

Optimise for revenue and profit margin

Ignore what happens after the click

Build landing pages and conversion flows

Basic conversion tracking

Server-side tagging + offline conversion imports

Broad match everything, hope for the best

Intent-mapped keyword strategy with proper negatives

Junior account managers learning on your budget

Ex-Google leadership managing your account directly

How to get started

From audit to optimised account in weeks, not months.

Google Ads audit

We tear apart your account structure, search terms, tracking setup, and landing pages. You get a clear report of what's wasting money and what to fix first.

Week 1

Rebuild & launch

We restructure campaigns around intent, fix conversion tracking, build message-matched landing pages, and launch a 60-day pilot. Clear KPIs. Shared accountability.

Weeks 2–4

Optimise & amplify

Once the system proves ROI, we grow spend, expand match types, layer audiences, and push into Performance Max and YouTube. Growth compounds from here.

Ongoing

Questions about hiring a Google Ads agency in Singapore

We typically work with businesses spending $5K–$200K+ per month on Google Ads. If you're below $5K/month, the agency fee may not deliver enough ROI to justify the investment. Our sweet spot is $15K–$100K/month — enough spend to move the needle, complex enough to need strategic management rather than just button-pushing.

Three things. First, we're founded by ex-Google leadership — we've managed $500M+ in spend and know the platform at an engineering level, not just the UI. Second, we manage the full post-click experience: landing pages, conversion tracking, and attribution — most agencies stop at the campaign. Third, we optimise for your actual business metrics (revenue, margin, LTV), not Google's recommended metrics.

Our audit covers four diagnosis pillars. Performance Marketing: account structure, keyword strategy, search terms, bidding, and Quality Scores. Creative Teardown: ad copy effectiveness, asset performance, and message-to-landing-page alignment. Digital Footprint: conversion tracking accuracy, attribution setup, and server-side tagging gaps. Marketing Operations: campaign workflows, audience architecture, and reporting infrastructure. You'll get a clear report showing wasted spend, missed opportunities, and a prioritised fix list. It's genuinely useful whether you work with us or not.

Yes. We manage the full Google stack — Search, Shopping, Performance Max, YouTube action campaigns, Display remarketing, and Demand Gen. Most importantly, we manage them as one integrated system. PMax asset groups informed by Search data, YouTube audiences fed back into Search remarketing. That's where the compounding happens.

Wasted spend elimination and tracking fixes typically show results within 1-2 weeks. Structural improvements — new campaign architecture, landing page testing, bidding strategy changes — take 30-60 days to fully validate. We run a focused pilot so you see proof before any long-term commitment.

No. Percentage-of-spend pricing creates a perverse incentive to increase your budget regardless of results. We charge a flat management fee aligned to account complexity and performance targets. This means our interests are genuinely aligned: we want to improve your efficiency, not inflate your spend.