Generative Engine Optimization
Kaliber builds the systems that make enterprise brands visible, cited, and recommended across AI-powered discovery. Rooted in over a decade of search and discovery expertise from former Google New York leadership.
Brands we've built AI visibility for
The Shift
700 million people use ChatGPT weekly. "Seeking Information" usage grew from 14% to 24% year-over-year. Google's AI Overview causes click-through rates to the top organic result to drop by 58%.
People decide differently with AI — they describe situations, not keywords. Brands that structure around buyer decisions get cited by AI.
The Framework
Rather than optimizing isolated questions, we map the real-world situations your buyers are resolving — constraints, trade-offs, and contexts that drive their decisions.
Example: An enterprise payments team expanding into Southeast Asia asks multiple distinct questions. But they all stem from one underlying situation. We find and own that situation.
Real AI Queries
Real queries from real clients — tracked across Perplexity, ChatGPT, and Google AI.
The Window
Category associations inside AI models are being written today. Early positioning creates a temporary strategic advantage — one that compounds as models reinforce their own citations.
Most brands are still organized for SEO. The ones reorganizing for AI-era decision support will define their categories.
The System
A systematic approach to making your brand the one AI recommends.
Identify the real-world buyer decision contexts — not isolated queries, but the situations that generate dozens of related questions.
Score every opportunity across reasoning fit, entity co-occurrence, and narrative tension. Prioritize what AI models are most likely to cite.
Build interconnected assets — long-form articles, video, visual summaries, distributed content — that give AI models corroboration from multiple sources.
Track citations, AI visibility scores, and brand mentions across platforms. Iterate to compound your advantage as AI models reinforce their own learnings.
Proof
Our work does not begin with formatting content for AI. It begins by identifying the situations that matter, then building the structures that make brands more citable and more discoverable.
In a category where Stripe held over 99% share of voice across Google AI Overviews, AI Mode, and ChatGPT, Antom was functionally invisible. Kaliber identified eight Category Entry Points across Singapore and Hong Kong, then deployed them as Content Universes across article, video, social, and knowledge-hub formats.
systemsGo faced broad, solution-led content competing on generic IT terms. Kaliber restructured the content model around enterprise trigger moments and decision questions, while strengthening technical foundations.
jem.sg had strong offline awareness but fragmented digital discovery. Kaliber shifted the strategy from isolated keywords to intent-led clusters aligned to how users plan visits, evaluate dining, and navigate seasonal shopping moments.
FAQ
Get an assessment of your brand's visibility across ChatGPT, Perplexity, and Google AI.