Built by someone who managed USD$500M+ in media
— and saw how much of it was wasted.
Robert Lai spent 14 years at PHD, iProspect, Publicis, and Google before founding Kaliber. The insight was simple: most agencies optimise for retention, not results. Kaliber works differently — every engagement starts with a diagnosis, every recommendation is earned, and every client can walk away the moment the work stops proving itself.
Rob and the leadership team bring direct experience from Google, PHD, iProspect, and Publicis — with the pattern recognition that only comes from managing at scale.
Every strategy is grounded in marketing science. We're certified partners of the Ehrenberg-Bass Institute — the research body behind Byron Sharp's laws of brand growth.
We built proprietary AI infrastructure that lets a focused team operate with the analytical depth and output of a much larger one — without the overhead.