Performance Marketing Agency in Singapore

The performance marketing agency that ties every dollar to an outcome.

Not impressions. Not clicks. Business outcomes. Kaliber builds performance systems across paid media, creative, and analytics — then holds itself accountable to the numbers that matter.

$500M+

Managed Spend

35+

Active Clients

90%

From Referral

Get a performance audit

We'll find the spend leaks and conversion gaps in your current setup.

Name

Company

Monthly paid media spend

Biggest performance challenge right now

No pitch decks. No obligation. Just a clear picture of what's leaking.

What you get from a performance marketing agency that owns the outcome

Performance marketing is not channel management. It is the discipline of connecting every dollar spent to a measurable business result.

Full-Funnel Paid Media

Google, Meta, LinkedIn, TikTok, YouTube — managed as one integrated system. Budget allocated to outcomes, not platforms. Rebalanced weekly.

Performance Creative

Creative designed to convert, tested to prove it. Ad variants, landing pages, and assets built from performance data — not mood boards.

Measurement & Attribution

Server-side tracking, conversion modelling, multi-touch attribution. Know what's driving revenue — not what's taking credit for it.

Conversion Rate Optimization

Landing page testing, funnel analysis, UX audits. We fix the post-click experience so your media spend works harder without spending more.

Audience & Intent Strategy

First-party data activation, lookalike modelling, intent-based segmentation. Reach the right people at the moment they're ready to act.

Reporting & Commercial Intelligence

Real-time dashboards built around MER, CAC, and LTV — not platform vanity metrics. Shared visibility so everyone sees the same truth.

Why Kaliber

Not another performance marketing agency that optimises in a vacuum.

Most performance agencies obsess over platform metrics — CPC, CTR, ROAS — while the business stalls. We optimise for the metrics your CFO actually cares about: CAC, MER, pipeline velocity, and revenue efficiency.

Founded by Robert Lai after 14 years at Google and top agencies managing $500M+ in spend. Kaliber connects performance marketing to commercial outcomes — not just campaign dashboards.

Start with a performance audit

We'll show you where spend is leaking, what's actually driving revenue, and what to fix first.

Get My Audit

Report platform ROAS as the truth

Measure blended MER and true CAC

Optimise each channel in isolation

Cross-channel budget allocation based on incrementality

Creative is someone else's problem

Performance creative built in-house, tested weekly

Tracking relies on platform pixels

Server-side tracking + offline conversion pipeline

Grow by increasing spend

Grow by improving efficiency first, then expanding

Junior team learning on your account

Ex-Google leadership with $500M+ in managed spend

How to get started

From audit to measurable improvement in weeks, not quarters.

Performance audit

We audit your paid media, tracking, creative, and funnel. You get a clear report: where spend is wasting, what's driving revenue, and the highest-leverage fix.

Week 1

30-day performance pilot

We rebuild what's broken and run a focused pilot with agreed KPIs. Shared dashboard. Weekly optimisation. Proof before any long-term commitment.

Weeks 2–10

Amplify with confidence

Once the system proves ROI, we expand: new channels, new audiences, new markets. Budget follows performance, not guesswork.

Ongoing

Questions about hiring a performance marketing agency in Singapore

A digital agency manages channels. A performance marketing agency ties every channel to a measurable business outcome. We don't report on impressions and reach — we report on CAC, MER, pipeline, and revenue. Every campaign has a commercial target, and we restructure or kill anything that doesn't contribute. That's the difference between activity and performance.

Three things. First, we own the full stack — media, creative, tracking, and landing pages under one team. Most performance agencies outsource creative and ignore post-click, which is where most conversion leaks happen. Second, we're founded by ex-Google leadership with $500M+ in managed spend. Third, we measure blended efficiency (MER), not just platform-reported ROAS — because that's what actually matters commercially.

The audit diagnoses your marketing across four pillars. Performance Marketing: paid media efficiency, budget allocation, audience strategy, and attribution accuracy. Creative Teardown: ad creative and landing page effectiveness tested against conversion data. Digital Footprint: tracking infrastructure, analytics configuration, and measurement gaps. Marketing Operations: workflow, reporting, and the systems connecting your marketing to revenue. You get a prioritised report showing where spend is leaking, what's actually driving results, and the highest-leverage fixes. It's useful whether you work with us or not.

Google Ads (Search, Shopping, PMax, YouTube), Meta (Facebook, Instagram), LinkedIn, TikTok, and programmatic. But we don't start with platforms — we start with your commercial targets and work backwards to which channels will get you there most efficiently. We regularly recommend cutting underperforming channels rather than adding more.

Platform ROAS is unreliable — every platform over-attributes. We measure blended MER (Marketing Efficiency Ratio: total revenue / total marketing spend), true CAC, pipeline velocity, and contribution to revenue. We build shared dashboards so you see the same truth we do, not a cherry-picked platform report.

We typically work with businesses spending $20K–$500K+ per month on paid media. Below $20K, the management fee may not generate enough incremental value to justify the investment. Our sweet spot is $30K–$200K/month — complex enough to need strategic management, large enough for meaningful optimisation. We start with a 30-day pilot so you see proof before committing.