Netflix Ads Partner — Singapore

The world's most engaged audience.
Your brand's best impression.

Netflix Ads demands more than media buying. It demands cultural fluency, distinctive creative, and strategy grounded in how brands actually grow. We bring all three.

Plan Your Netflix Campaign → See Our Work

0M+

Ad-supported MAUs globally

0hrs

Avg. monthly viewing (US)

0×

Higher purchase intent vs. YouTube

Why Netflix changes the rules.

This isn't another ad placement. Netflix viewers are leaned in, undistracted, and watching for hours. The data speaks for itself.

75%

Attention retention at 3+ hours

Netflix viewers maintain 75% attention even after 3 hours of viewing — YouTube and competitors drop below 55%.

TVision Panel, 2024

6×

Higher purchase intent vs. YouTube

Non-skippable ads in a lean-back, high-attention environment convert curiosity into action at a fundamentally different rate.

Screen Magic Attention Research, 2024

Ad acceptance rate across all platforms

Lighter ad loads and hand-curated breaks mean your ad is welcomed, not endured. 1.6–2× more people rate Netflix ads as excellent vs. YouTube.

Netflix Internal Survey, 2024

100+

First-party audience segments

Viewing moods, interest-based targeting, and up to 5 years of behavioural data. Precision that social platforms can't match.

Netflix Ads Suite

Countries with ad-supported tiers

US (27.5M), Japan (4.6M), South Korea (5.5M), Australia (2M), and major European markets. APAC is a growth frontier.

Netflix Internal Data, June 2025

Skip buttons

Every impression is a completed view. Pre-roll and mid-roll ads are non-skippable from :10s to :75s. Your creative gets seen in full.

Netflix Ads Specs

Strategy. Creative. Execution.

Most agencies can buy Netflix inventory. Few can make it perform. We bring the thinking, the craft, and the cultural fluency that premium environments demand.

Strategy

Evidence-based, not opinion-based

We follow Ehrenberg-Bass principles: reach over frequency, mental availability over persuasion, distinctive brand assets over generic messaging. Netflix's premium attention environment amplifies these effects — but only if the strategy is right.

Audience sizing and category entry point mapping
Distinctive asset audit and creative strategy
Netflix targeting architecture (genre, mood, interest, 1P data)
Cross-platform attribution planning

Creative

Craft that earns the environment

Netflix sits next to Stranger Things, Bridgerton, and Squid Game. Your ad needs to belong there — not feel like an interruption. We produce creative that matches the production quality of the content surrounding it, using AI to move at speed without sacrificing craft.

Concept to final delivery in days, not months
AI-accelerated production with human creative direction
Format-specific creative (:15s, :30s, :60s, Pause Ads)
Cannes Lions-winning creative strategy

Execution

Programmatic precision, not guesswork

We plan, buy, optimise, and measure Netflix campaigns across direct deals, PMP, and programmatic guaranteed. Title selection, genre targeting, dayparting, frequency capping — all engineered for reach efficiency and brand safety.

Direct and programmatic buying (DV360, TTD)
Title-level and genre-level reporting
Single Title Sponsorships and Pause Ads
DoubleVerify / IAS verification

5 days. Concept to approval.

When the brief arrived, most agencies would have needed weeks. We delivered in five days — and the client approved on first review.

Play the ad

Netflix Ads Campaign

Premium brand. Premium placement. Five-day turnaround.

The challenge: produce a Netflix-grade video ad that could stand alongside the platform's own content. We combined AI-accelerated production with human creative direction to deliver a polished :30s spot — from initial concept through storyboard, production, and final delivery — in under a week.

Days to delivery

1st

Review approval

AI+

Human craft

Netflix Pre-Roll AI Production :30s Spot APAC Market

How brands actually grow.

We follow Ehrenberg-Bass principles — the most evidence-backed framework in marketing science. Netflix's attention environment is the perfect amplifier when the fundamentals are right.

Reach over frequency

Growth comes from reaching more category buyers, not hammering the same audience repeatedly. Netflix's incremental reach — 70-89% of Netflix Ads viewers don't watch competing platforms — makes every impression count.

Mental availability first

Brands grow by being easily recalled in buying situations. Netflix's high-attention, lean-back environment builds stronger memory structures than scroll-and-skip social feeds. 41 hours of monthly viewing creates sustained exposure.

Distinctive brand assets, not just logos

Colours, sounds, characters, taglines — the assets that make your brand recognisable without needing to see the name. We audit and amplify these in every creative, ensuring they register in the high-attention Netflix environment.

Creative that refreshes, not replaces

Consistency builds brand. We don't start from zero with every campaign. New executions refresh your distinctive assets while maintaining the continuity that builds long-term memory structures.

Every format. Every opportunity.

We produce and place across Netflix's full ad product suite — matching your creative to the moment and the format.

▶

Pre & Mid-Roll

Non-skippable :10s to :75s video ads placed before and during content.

⏸

Pause Ads

Full-screen brand moment when viewers pause. Undivided attention, zero competition.

★

Title Sponsorship

Own the pre-roll for a specific Netflix Original premiere. Bumper + spot placement.

◎

Programmatic

PMP and PG buys via DV360, TTD, and other DSP partners with full targeting suite.

How we work.

From strategy through creative production to live campaign management — end to end.

Week 1

Diagnosis

We audit your brand's distinctive assets, category entry points, and current media mix. You get a Netflix-specific strategy brief — audience sizing, targeting architecture, creative direction, and format recommendations.

Weeks 2–3

Create & Produce

AI-accelerated creative production with human craft. Concepts, storyboards, and final assets delivered in days. Format-specific versions for pre-roll, mid-roll, and Pause Ads — all built to meet Netflix's production standards.

Ongoing

Launch & Optimise

Campaign goes live with title selection, genre targeting, and audience segments configured. We monitor, optimise, and report — with brand lift studies and title-level analytics to prove what's working.

Questions.

Three things: attention quality, ad acceptance, and targeting precision. Netflix viewers maintain 75% attention even after 3 hours — competitors drop below 55%. Ads are non-skippable with lighter ad loads, so your spot gets full views in a receptive environment. And Netflix's first-party data — viewing moods, interests, 5 years of behavioural signals — gives you precision that cookie-based targeting can't match.

Netflix has market-specific spend minimums that vary by country and buy type. For programmatic (PMP/PG), the entry points are more accessible than direct buys. Title Sponsorships and Pause Ads carry premium pricing. We'll scope the right approach for your budget in the diagnosis — there's no point recommending a format you can't sustain meaningfully.

Yes — that's the point. Most media agencies outsource creative or deliver generic assets that don't match the Netflix environment. We produce strategy, creative, and media in-house so everything is integrated. Our creative team includes a Young Cannes Lions 2024 winner, and we use AI-accelerated production to deliver Netflix-grade creative in days, not months.

It means we follow the most evidence-backed marketing science available. In practice: we prioritise reach over frequency (Netflix's incremental audience is ideal for this), we build creative around your distinctive brand assets rather than generic category messaging, and we measure success through mental availability and brand salience — not just clicks. Netflix's high-attention environment is the perfect amplifier for these principles.

Netflix Ads is currently available in 12 markets: US, Canada, Mexico, Brazil, UK, France, Germany, Spain, Italy, Japan, South Korea, and Australia. We're based in Singapore and work across APAC markets, with particular depth in Japan, South Korea, and Australia. For brands looking at multi-market campaigns, we handle cross-border targeting and localisation.

If you have existing creative that meets Netflix specs, we can have a campaign live within a week. If we're producing creative from scratch, our fastest turnaround is 5 days from concept to approved asset — as our case study demonstrates. A typical full engagement (strategy + creative + launch) takes 2–3 weeks from kickoff to live campaign.

The world's most engaged audience.Your brand's best impression.